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This web site states the following, "8216;The optimism of modernity aims to tell the story of an incomplete and now almost forgotten project that of modernity in British typography." We noticed that the web page said " This is envisaged as a matter not of style but of design as a visible form of social philosophy and as an optimistic claim on enlightenment." It also said " The project spans a period of three or four decades, 19451979. Our provisional hypotheses are that. Modernization, here as always, was double-edged." The header had optimism as the highest ranking optimized keyword. It is followed by modernity, typography, and Paul Stiff which isn't as ranked as highly as optimism. The next words optimism-modernity.org.uk uses is Petra Cern Oven. lift was included and will not be seen by search engines.